The Obvious as Creativity I just read a great article on how being obvious leads to creativity. Among a diverse group of collaborators, others’ “obvious” (to them) contributions appear wildly creative from my perspective; and likewise, what seems obvious to me is often wildly creative to others. This realization holds…

When considering your next career move, it’s easy to define yourself by your resume. You studied to be a math teacher, you are a math teacher, and you will continue to be. This is a comfortable place to remain, and that plays a huge role in why so many of…

In my last article, I introduced what might happen if you run two A/B tests simultaneously and thusly the concept of interfering tests. In sum, interfering tests involve variables which work better or worse together, depending on how they are manipulated. An example being that, when changing both the order…

A/B tests are awesome — they are one of the most effective methods for supported decision-making whilst avoiding confusing correlation with causation. Even better, its totally reasonable to run multiple A/B Tests at once. In the best case, running multiple A/B tests simultaneously will require only the same amount of…

The environmentally concerned population is already widely accepting of a carbon tax as a powerful weapon against climate change. …

In this article, I will help you use machine learning alongside your calculator or questionnaire to learn more about your users. After reading, you will know everything you need to fill in the blanks of optional questions with educated guesses as to what users might have responded. I used Python…

So you want to start tracking user views of elements on your site? Then you’ve made it to the right place! In case you’re not yet sure, though… Why track element views? For tracking user scrolling of a page, tracking element visibility can hold huge advantages over simply tracking users’…